It's an easy ask, wear a mask.

Shop Safe

With the use of masks now widely reported as one of the most effecitve ways to slow the spread of COVID-19, RILA continues efforts along with many of our members, health professionals, and policymakers in encouraging the public to wear face coverings while in public.

One simple way to make sure we remain safe and slow the spread of this deadly virus is for all Americans to exercise their independence and freedom by wearing a mask. Wearing a mask will, in the long run, give us the freedom to fully enjoy spending time with family, celebrating a special occasion at a favorite restaurant, shopping, traveling, enjoying a football or baseball game with 50,000 of our closest friends and retiring the term social distancing. It’s a simple thing to do so let us all remember - #wearyourmask.
Leading retailers and America's governors are encouraging customers to be safe and wear masks while out in public.

Retail CEOs: Enough is enough – It's time to require masks

Retail CEOs: Enough is enough – It's time to require masks

21 CEOs of major US retailers write an editorial on the need for safe re-opening while actively fighting the spread of Covid-19.

Retail CEOs: Enough is enough – It's time to require masks

Help retail workers help you, please wear a mask

RILA President Brian Dodge op-ed featured on Fox Business on the importance of wearing masks while shopping.

Read Op-ed

In a Public Place? Cover Your Face.

If your choice is to be in public, then please think of those around you, including the retail employees who are working throughout this crisis. They deserve our thanks, our respect, and our courtesy.

Brian Dodge
  • President
  • RILA
  • Washington, DC

Shop Safe Resources and Latest info on COVID-19

COVID-19 Resources for Retailers

COVID-19 Resources for Retailers

RILA’s coronavirus resources for retailers provide up-to-date information on the developments around COVID-19 for the retail industry and community.

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Open for Business - A Blueprint for Shopping Safe

Open for Business - A Blueprint for Shopping Safe

Retailers are ready to assist states with the important task of safely re-opening, with an underlying commitment to helping all families Shop Safe.

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State and Local Resources for COVID-19 and Protests

State and Local Resources for COVID-19 and Protests

View state and local response, curfews, reopening plans, DHS situation reports and more!

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Safety is Essential – A Message to Governors from Retailers

RILA letter to governors emphasizes the importance of shopping safe and encourages uniform, statewide orders to create clarity for businesses.

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COVID-19 Resources for Retailers

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