Retailers Want Consistency on Mask Guidance

Safety of associates remains top priority

Washington, DC - The Retail Industry Leaders Association (RILA) issued the following statement from Senior Executive Vice President, Retail Operations and Innovation, Lisa LaBruno in response to the CDC’s latest announcement on masks and social distancing for vaccinated Americans:

“Today’s CDC announcement on masks creates ambiguity for retailers because it fails to fully align with state and local orders. Retailers are reviewing the latest CDC guidance to determine if any changes should be made to their current safety protocols. While these reviews are ongoing, it is critical for customers to remember the CDC announcement is guidance and that many state and local jurisdictions still have mask mandates in place that retailers must follow. These conflicting positions put retailers and their employees in incredibly difficult situations. We urge state and local governments to coordinate with the CDC as additional guidance is issued on the road to normalcy. 

“Retailers will continue to prioritize the safety of their team members first, as they’ve done throughout the pandemic. We urge all retail customers and guests to follow a store’s safety protocols including wearing a mask and social distancing. Frontline workers deserve this respect. Retailers encourage customers that do not want to wear a mask to shop online or via curbside pickup offerings.” 


RILA is the US trade association for leading retailers. We convene decision-makers, advocate for the industry, and promote operational excellence and innovation. Our aim is to elevate a dynamic industry by transforming the environment in which retailers operate.

RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs, and more than 100,000 stores, manufacturing facilities, and distribution centers domestically and abroad.

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