Privacy Policy

Effective Date (Last Updated): March 1, 2021

This Privacy Policy (“Policy”) describes how the Retail Industry Leaders Association (“RILA,” the “Company,” “we,” “us,” or “our”) collects, accesses, uses, and discloses your personal information. Personal information does not include information that is not used to identify you, including aggregate or anonymous information.   
It applies to all of our services, and web sites, including, and all of the various pages contained therein, including subdomains. All of the foregoing web sites shall hereafter be referred to as the “Site.”  This Privacy Policy applies to our on-line and off-line information gathering and disclosure practices in connection with the Site.   


We are more than happy to answer any questions that you have about this policy.  Please contact us at or at Attention: General Counsel-Legal Department, Retail Industry Leaders Association, 99 M Street SE, Suite 700, Washington, DC 20003.   

This Privacy Policy is governed by and incorporated by reference into the Terms of Use. Therefore, please review both documents for a complete understanding of our terms and policies.   

This Privacy Policy does not address the data management and information usage practices and policies of other sites to which the Site may link to or on which a RILA widget may be installed.   

1. What Information Do We Collect?  

Information You Give Us. The information we collect depends upon how you interact with us through the Site. We offer some services and content that do not require you to register for an account or provide any personal information to us. For example, you can learn more about us, look up upcoming conferences and meetings, and read materials in our newsroom without providing personal information.   

We do not collect any personally identifiable information about you unless you voluntarily submit such information to us.   For example, when you register for an account in joining RILA, you provide us with your full name, email address, title, work phone number, and the organization of which you are a part. And when you interact with us by filling out and sending an online form (i.e., a report download form, email sign-up forms, call for speaker forms) you provide the information required by those forms.   

Emails. When you send emails, we retain emails in order to process your request, respond to your inquiry, and improve our services. If you report a problem with our Site, there may be additional details requested.   

Google Analytics. We have implemented certain Google Analytics Advertising Features. Google Analytics helps us analyze a user's behavior on our Site and what online channels they used to find the Site. We then can create audiences based on users’ behavior on the Site to send them relevant advertising. You may opt-out of these features using Google Analytics’ currently available opt-outs, available here.   

Other Internet Technology. In addition to Google Analytics, we use other technology, such as software, pixel tags and web beacons, which are invisible graphics on a web page or email that are programmed to collect non-personally identifiable information about your use of the Site.   

Social Media. We collect information from social media platforms and networks that you use in connection with our website or mobile application, or that share or allow you to share information with us, such as Facebook, Twitter, Pinterest, and Instagram. For example, if you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our website or mobile application, we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use.   

Children. We require an individual to be at least eighteen (18) years old to be a user on our Site.  This Site is not directed toward children under 13 years of age, nor do we knowingly collect information about children under 13.  If you are under 13 years of age, you are not permitted to submit personal information to us.  If we find out you are under 13 years of age, we will immediately, upon notice, cancel your account and delete all of your information.  If a parent becomes aware any of his/her children has submitted information to us, please immediately notify us at and General Counsel-Legal Department at 703-841-2300.   

We Do Not Collect Sensitive Information. As a general matter, we do not collect social security numbers, financial account information, public health information, driver's license numbers, birthdates, payment card data or similarly sensitive information and ask that you do not provide us with such information.

By using the Site, you consent to us collecting your information as set forth in this Privacy Policy.   

2.  How Do We Use Your Personal Information?  

In general, we use personal and other information collected through the Site to fulfill your requests for services, contact you, customize content, and improve the design and performance of the Site. More specifically, we use personal and other information to do things like:  

  • To provide you with services. 
  • To communicate with you generally, to respond to an inquiry from you, to provide you with services, to provide you with updates or information concerning our services. 
  • To enforce our Terms of Use and this Privacy Policy. 
  • To notify you about any changes in or to our Site or other services. 
  • To fulfill our legal obligations to you. 
  • To allow you to participate in any interactive features of our Site, when you choose to do so. 
  • As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to protect our operations; (c) to protect our rights, privacy, safety or property, or that which belongs to you or others; or (d) to allow us to pursue available remedies or limit the damages that we may sustain. 

By using the Site, you consent to us using your information as set forth in this Privacy Policy.   

3. Do We Share Your Personal Information?  

We do not sell information that identifies you personally.  We also do not share information that identifies you personally with third parties other than as follows:  

Service Providers. We may share personal information with third parties who perform services on our behalf, including to track, record, and process your personal information relating to your use of our services.  

Protection of RILA and Others. We may access, monitor, use or disclose your personal information or communications to do things such as (a) comply with the law or respond to lawful requests or legal process; (b) protect the rights or property of us, our agents, our members, our customers, and others including to enforce our agreements, policies and terms of use; and (c) to respond to emergencies.   

By using the Site, you consent to us providing your information to third parties that assist us in the operation and delivery of our Site, products and services. We will take reasonable steps to require any such third parties to comply with the terms of this Privacy Policy.   

You are able to comment in certain sections of the Site but please note that any information you disclose may become widespread because the comments are viewable by the public. You should exercise caution when deciding to disclose your personally identifiable information.   

4. Do We Use Cookies?  

We do use cookies when you visit our Site.   

What are cookies? Cookies are small pieces of instruction stored on your hard drive or device (e.g., tablet or mobile device), not on our Site. Cookies provide us with information that we use to enhance your experience on the Site.   

Why do we use cookies? We use cookies to collect information on whether users are clicking on links or engaging with us. The cookie information may include the date and time that you clicked on a link. We also use cookies to learn more about our audience size and usage patterns and to customize our Site according to interests and provide a more personalized experience. You can obtain more information about cookies at All About  

How can I disable cookies?  Your Internet browser contains instructions about how to remove persistent cookies.   

5. What Are My Choices?  

You have the following rights as to your information: the right to access it; the right to modify it; the right to have it deleted (if it is not required to be retained by law or for legitimate business purposes); and the right to opt out. More specifically:   

Reviewing, Updating, and Deleting Your Information. If you have an account with us, you may review and update your account information (such as your name and contact information) online by making the appropriate selections. You may also deactivate your account and request that we delete your information by making the appropriate selections. You can also contact us at or at Attention: General Counsel-Legal Department, Retail Industry Leaders Association, 99 M Street SE, Suite 700, Washington, DC 20003.  
Please note that:  

  • To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or permitting the requested changes or modifications to be made. Unfortunately, we cannot always ensure that such changes or modifications will be reflected in all iterations of your information as previously stored. 
  • We make good faith efforts to provide you with access to your personal information and the ability to correct the information if it is inaccurate or to delete it at your request (if it is not required to be retained by law or for legitimate business purposes). We may decline to process requests that we believe in good faith are unreasonable or unduly burdensome (such as requests that are repetitive, require disproportionate technical effort, jeopardize the privacy of others, or would be impractical to satisfy). 

Deactivating Your Account. You may deactivate your account with us at any time by making the appropriate selections. If you deactivate your account and later wish to reactivate it, you will have to create a new account. If you deactivate your account, we may retain certain information associated with your account for record keeping and legal compliance purposes.   

Again, you can request that we delete your personal information at any time by contacting us at or at Attention: General Counsel-Legal Department, Retail Industry Leaders Association, 99 M Street SE, Suite 700, Washington, DC 20003 and we will follow through on your request unless we are required to keep your information by law or for legitimate business purposes. 
Opt Out. If we propose to use personal information for any purposes other than those described in this Privacy Policy, we will offer you a reasonable means to opt out of any such proposed use of personal information. We reserve the right to contact you on matters that we believe in good faith to be urgent or of particular importance, even if you opt out from other communications, but these would not include marketing communications.   
Your information will remain subject to the terms of this Privacy Policy even if we undergo a business transition. However, we may transfer your information to a successor person or entity upon an acquisition or other corporate reorganization. You hereby consent to such transfers, and we may assign and transfer all of the rights, benefits, duties, and obligations of this Privacy Policy. 

6. “Do Not Track”  

Some browsers have a “do not track” feature that lets you tell those websites you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals.

7. Security and Storage  

We do not store your personal information on our own servers but, instead, use third parties, who take commercially reasonable steps to safeguard and deter unauthorized access to your information. In this regard, access to this information is authorized only for those who have a business need for such access. When your information is deleted, we will do so consistent with any applicable legal requirements. Please know that no e-commerce platform, application, website, electronic database or other format or system is completely secure. Moreover, no data transmission over the Internet is completely secure nor can any be guaranteed to be totally secure, and, for this reason, we cannot ensure or warrant the security of any information that you transmit. Therefore, we cannot guarantee that safeguards employed will prevent the disclosure of your information.   

You can help protect your personally identifiable information by using a combination of letters, numbers and characters in your password, changing your password often, using a secure web browser, and signing off our Site when you are finished with its use. You agree to keep your password confidential and not share it with any third-party or authorize a third-party to use your password.   

If you become aware of a security breach, please notify us immediately at   

8.  Third Party Websites  

The Site contains links to other applications and/or websites. We are not responsible for the privacy practices or the content of such third-party services. When you submit information or data to third parties, their privacy policies, not ours, will govern their use of your information and data. You should review the privacy policies and Terms of Use of all such third parties. We do not make any representations regarding the policies or practices of those third parties.    

9. Laws in Other Countries  

We comply with the United States privacy laws and regulations. We do not represent that the Site is governed by, or operated in accordance with, the laws of other nations or jurisdictions, or that the Site or any portion of it is appropriate or available for use in any particular location. If you choose to access the Site, you do so at your own risk, and you are responsible for complying with all local laws, rules and regulations. By using the Site, visitors to the Site from outside the United States acknowledge and agree that our Site is subject to United States laws and regulations, and waive any claims against us that may arise under their own national laws. 

10. Amendment  

This Privacy Policy may be amended by us from time to time. Please periodically review the controlling version of the Privacy Policy. By continuing to use the Site after us making available an amended version of this Privacy Policy, you thereby acknowledge, agree and consent to such amendment. This Privacy Policy applies solely to our online information gathering and disclosure practices about the Site, and does not apply to any of our practices conducted off-line.

11. Questions  

If you have any questions about either this Privacy Policy or our privacy practices, please contact us by email at or at Attention: General Counsel-Legal Department, Retail Industry Leaders Association, 99 M Street SE, Suite 700, Washington, DC 20003.

© Retail Industry Leaders Association – 2021  

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