It's an easy ask, wear a mask.

Shop Safe

The latest CDC guidance allows vaccinated individuals to go without a mask in both outdoor and indoor settings. Retailers are currently evaluating how this new standard, in tandem with state and local requirements around the country, will shape in-store mask policies for customers and employees. 
 
We are hopeful that as more Americans get vaccinated and we become less dependent on masks as our primary form of protection from COVID-19, we will be able to settle into our more normal routines and activities. During this period of transition, while there is still a significant number of Americans not yet vaccinated, we ask customers to continue observing masking and social distancing requirements still in place in many stores. Be mindful and respectful of the safety of fellow customers and store employees, who should not be asked to serve as de facto law enforcement related to masks for vaccinated versus non-vaccinated customers.

Leading retailers and America's governors are encouraging customers to be safe and wear masks while out in public.

Clarity Needed on Masks

Retailers to State & Local Leaders: Clarity Needed on Masks

Retailers are asking state governors and mayors to thoughtfully consider the practicality of state and local orders that track CDC guidance.

Retailers to State & Local Leaders: Clarity Needed on Masks

Retailers Want Consistency on Mask Guidance – safety of associates remains top priority

The Retail Industry Leaders Association (RILA) issued the following statement from Senior Executive Vice President, Retail Operations and Innovation, Lisa LaBruno in response to the CDC's latest announcement on masks and social distancing for vaccinated Americans

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Retailers Prioritize Safety

Retailers will continue to prioritize the safety of their team members first, as they’ve done throughout the pandemic.

Lisa LaBruno
  • Senior Executive Vice President, Retail Operations and Innovation
  • RILA
  • Washington, DC

Shop Safe Resources and Latest info on COVID-19

COVID-19 Resources for Retailers

COVID-19 Resources for Retailers

RILA’s coronavirus resources for retailers provide up-to-date information on the developments around COVID-19 for the retail industry and community.

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Open for Business - A Blueprint for Shopping Safe

Open for Business - A Blueprint for Shopping Safe

Retailers are ready to assist states with the important task of safely re-opening, with an underlying commitment to helping all families Shop Safe.

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State and Local Resources for COVID-19 and Protests

State and Local Resources for COVID-19 and Protests

View state and local response, curfews, reopening plans, DHS situation reports and more!

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Safety is Essential – A Message to Governors from Retailers

RILA letter to governors emphasizes the importance of shopping safe and encourages uniform, statewide orders to create clarity for businesses.

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LEADING RETAIL INSIGHTS: THE 2021 CONSUMER SHIFT

Join us for a virtual presentation with Don Unser, Chief Retail Strategist, The NPD Group on May 6, 2021, from 3:00-4:00 P.M. ET for a deep dive into what reopening means for the retail industry and the future of consumer spending.

Register for the Virtual Presentation Today

COVID-19 Resources for Retailers

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