Retailers Take Pride in LGBTQIA+ Community

Retailers Take Pride in LGBTQIA+ Community

Retailers directly serve communities made up of individuals of many different backgrounds, and work to ensure their workforce reflects the diverse nature of these communities. This includes lesbian, gay, bisexual, transgender, and queer plus customers and employees.
Neiman Marcus Group (NMG) CEO, Geoffroy van Raemdonck and Human Rights Campaign (HRC) President Alphonso David join RILA President Brian Dodge to discuss how retailers can support and empower LGBTQ+ individuals in their stores and communities.
This Pride Month, RILA and our members are celebrating the LGBTQIA+ community and doing their part to ensure these groups experience equality, both in and out of their stores. From creating a more inclusive workplace to ensuring a safe shopping environment for all, explore some of the ways retailers are honoring Pride Month 2021 below.

Neiman Marcus Group Celebrates PRIDE by Supporting LGBTQ Community with Enhanced Corporate Benefits and Philanthropic Support for the Human Rights Campaign

For the first time this year, Neiman Marcus Group is participating in the Human Rights Campaign's Corporate Equality Index (CEI), a national benchmarking tool on corporate policies, practices, and benefits pertinent to lesbian, gay, bisexual, transgender, and queer employees. Completing CEI highlighted several areas where NMG could take action to improve; as a result, NMG has made several updates to employee benefits and corporate policies designed to advance equality and inclusion of LGBTQ+ employees.

Most of Neiman Marcus stores and both Bergdorf Goodman stores will display PRIDE support windows, in-store visuals, and curated product displays.

In addition, NMG is making donations to the Human Rights Campaign (HRC), supporting equal rights; The Trevor Project, working to prevent suicide among LGBTQ+ teenagers; and True Colors United, supporting LGBTQ+ homeless youth. As a fundraising effort for HRC, Neiman Marcus will be selling limited-edition “More Colors, More Pride” lapel pins that incorporate Brown and Black colors into the traditional Pride glad to recognize the importance of intersectional identities, including LGBTQ+ people of color of they continue their work to build a culture where everyone belongs.

As NMG’s first LGBTQ+ CEO and one of the few openly out CEOs, Geoffroy van Raemdonck is welcoming opportunities to speak about his journey towards unlocking his full and authentic self as an LGBTQ+ leader.

Respect. Honor. Uplift. Support. Love How Ulta is celebrating the LGBTQ+ community this month and always.

We’ve always been a place where associates and guests can express their true selves.

We see and support the full spectrum of the community. Our visuals show many flags that represent LGBTQ communities: trans, bisexual, gender fluid, queer POC and more.

We have a voice to go beyond allyship (advocacy), now is the time to drive lasting change for Ulta Beauty associates, guests, and our community.

The Kroger Co., embraces diversity and inclusion as their core values

The Kroger Co., embraces diversity and inclusion as core values, and ingrain these in everything they do. They proudly support our LGBTQ+ friends and family, and they’re proud of being named Human Rights Campaign Company of the Year in Greater Cincinnati.

As a company, Kroger is supporting Pride Month through internal storytelling and associate features. Externally, they stood up a “Pride Shop” on our site and published thier LGBTQ+ Allyship Guide.

They partnered very closely with their PRIDE Associate Resource Group to not only create the Allyship Guide but also to host and elevate events that bring together our LGBTQ+ associates and allies.

Gap Inc. Celebrates Pride 2021

Gap Inc., has a long history of Championing Inclusion and supporting the LGTBQ+ community, employees, and customers. From being the first retailer to offer same-sex domestic partner benefits to scoring 100 in Human Rights Campaign Foundation's Corporate Equality Index for 15 years straight, annually donating and supporting organizations that help raise awareness on critical issues happening with the LGBTQ+ community and most recently, updating healthcare and benefits offerings to provide increased coverage for Transgender care.

This year, Gap Inc.'s family of brands are continuing this work by celebrating Pride with customers and giving back to the communities they are in. Each of Gap Inc.'s brands has created capsules that showcase the beauty of the LGBTQ+ community: from designs made by their very own employees to an NYC-based muralist, to vibrant colors that allow customers to be free to be their authentic selves.

Nordstrom Celebrates Pride with Commitment to the Transgender Community

As part of Pride month, Nordstrom will be providing a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund, to support transgender, nonbinary and gender nonconforming individuals. For anyone struggling to access hormone care, this fund will underwrite their choice of Hormone Replacement Therapy (HRT) care through FOLX, with 75% of funds reserved for Black and Indigenous people, and people of color (BIPOC).
Nordstrom unveiled its first gender-inclusive collection on June 10, 2020 named Be Proud by BP., which was made by the retailer's in-house label Nordstrom Made.

Additionally, Trans Lifeline is the giveback partner for our BP. Be Proud brand with 10% of net sales being donated towards the peer support and crisis hotline, and microgrants providing financial resources directly to transgender people across the U.S. and Canada. Between these efforts, Nordstrom hopes to give $350,000 in support of the Transgender community. Nordstrom will also be highlighting brands founded or designed by the LGBTQ+ community. It is Nordstrom's priority to support the community year-round by offering a dynamic assortment of products and experiences.

DICK'S reminds all LGBTQ+ athletes to always #PlayWithPride

DICK’S is committed to creating an inclusive culture where all employees (teammates) and customers (athletes) feel welcome. In celebration of PRIDE month, DICK’S is harnessing the power of role models to remind all LGBTQ+ athletes to always #PlayWithPride.

All month long, Dick's will be sharing letters written by LGBTQ+ athletes sharing their experiences, as well as resources to help us all be better allies and #PlayWithPride.

GETTING SOCIAL: DICK’S Sporting Goods’ social channels will feature open letters from LGBTQ+ pro athletes, all-month-long, who are sharing their experiences as queer athletes and how they Play With Pride in their own lives. Teammates are asked to also participate by posting their own letters and photos on their social channels and on teammate bulletin boards. Additionally, teammates are encouraged to record video statements of how they support the LGBTQ+ community

SHOW YOUR PRIDE: DICK’S is equipping athletes and teammates to show their PRIDE throughout the month. In stores and online, DICK’S is carrying an assortment of merchandise from The North Face, Vans, adidas, ASICS and more. Teammates in stores and distribution centers received colorful pins and hats to show their PRIDE while at work. Distribution center teammates can sign a 10'x90' Ally Wall and then snap a selfie in front of the wall to post on social. Teammates can also show PRIDE by setting a custom PRIDE image as their background on Microsoft Teams or their computer.
DISCUSS & LEARN: DICK’S has asked teammates to participate in open conversation Dialogue Circles, to discuss the role youth sports plays in building inclusive environments. Additionally, DICK’S has partnered with GLSEN to provide teammates with ally training and access to an incredible bank of educational resources.

CELEBRATE: DICK’S is inviting local teammates to join the PRIDE march in Pittsburgh on June 5. All teammates will receive a PRIDE pin, and they will be encouraged to wear DICK’S swag and bring celebratory signs, banners and flags.

Take Pride! Here’s How Target’s Recognizing Pride Month

Target is committed to helping guests, team members and communities observe Pride wherever and however they choose. From partnerships supporting LGBTQIA+ efforts to sharing stories of self-discovery — plus our broadest product collection to date — here’s how Target is recognizing Pride Month for our team, guests and communities.

This year’s Pride assortment is Target's largest yet, with over 150 inclusive products available in all stores and on

Celebrating: You can experience more stories all year long with #TakePride on, which serves as a place of affirmation and allyship with the LGBTQIA+ community well beyond Pride Month. Meanwhile, this year’s Pride assortment is our largest yet, with over 150 inclusive products available in all stores and on

Supporting: In its 10th year supporting GLSEN and its mission to create affirming, accessible and antiracist spaces for LGBTQIA+ students, Target is making a $100,00 donation (marking nearly $2 million its provided throughout the partnership). In addition, Target continues to support local, regional and national LGBTQIA+ organizations throughout the year including the Human Rights Campaign and Out & Equal with donations and volunteer hours from our team members.

Recognizing: This year’s marketing campaign, created by Target Creative and featuring young-adult author Leah Johnson along with Target team members, is all about celebrating stories of affirmation. The campaign showcases people being their authentic selves by letting their unique style shine, and highlights the diversity of the LGBTQIA+ community.

When she was growing up, Leah Johnson didn’t have books where queer Black girls were crowned queens, so she wrote that story. #takepride with Leah Johnson, author of the queer young adult novel, You Should See Me in a Crown.

Meijer Recognizes LGBTQIA+ Community and the Path Towards Inclusivity

In celebration of Pride Month, customers will see an array of Pride-themed merchandise throughout Meijer stores. Some of the apparel Meijer is carrying was designed exclusively for Meijer by gender-free fashion brand The Phluid Project.

For team members, Meijer is hosting several events to celebrate the community, including an Meijer Pride live event, Inclusion Talks, a From Selma to Stonewall movie screening, and more.

Ikea: Let’s build a world where everyone can feel at home

LGBTQ+ inclusion is an issue very close to our hearts. IKEA has always stood for ‘the many people’, an idea that does not discriminate. IKEA wants people of all sexual orientations and gender identities to feel at home, not just at IKEA, but everywhere.

Ikea has always been for the many people. Which means Ikea wants people of all sexual orientations and gender identities to feel at home, not just at IKEA, but everywhere.
In an effort to be more inclusive of all LGBTQ+ people, within and outside IKEA, we are adopting the Progress Flag. The flag includes black and brown stripes to represent LGBTQ+ communities of color, as well as pink, light blue and white to represent the transgender community. To IKEA, flying the Progress Flag is more than symbolic. We know progress still needs to be made so that all people within the LGBTQ+ community are treated equally and included.

As part of our LGBTQ+ inclusion plan, we continue to offer training for our co-workers about inclusion, unconscious bias and LGBTQ+ issues to make sure that they are allies too. Our Transgender Inclusion Toolkit includes a global guideline for creating a trans-inclusive workplace and trans-inclusive teams. IKEA US received a perfect score from Human Rights Campaign Foundation’s index of LGBTQ+ friendly workplaces.

This Year’s Levi’s® Pride Collection Emphasizes Visibility

The Levi’s® Pride Collection has always kept visibility for LGBTQIA+ people at the heart of its purpose since it launched in 2014. This year is no different, with the newest collection centering on the power of self-identification and visibility as the struggle for rights and protections for LGBTQIA+ people continue in the U.S. and beyond.

This year continues the tradition of 100% of net proceeds from the Levi’s® Pride Collection’s sales going back to the community.

This year continues the tradition of 100% of net proceeds from the Levi’s® Pride Collection’s sales going back to the community, and since 2020 they’ve gone to OutRight Action International. The organization works at the international, regional and national levels to research, document, defend and advance human rights for LGBTQ+ people around the world

“One time I was traveling internationally in a not so LGBTQIA+ friendly place, and I saw someone with a rainbow lanyard. It was just really comforting for me to see someone out there, in a foreign place, who I felt would have my back. And that’s what I think is special about our Pride collection. It’s all about that visibility and how it does have an impact and makes people feel more included.”

Austin McCune
  • Senior Merchant
  • Levi’s®

Lowe’s is committed to fostering an environment where associates and customers feel safe and welcome

Lowe’s Pride Merch

Lowe’s is hosting a number of activities to show support for Pride month. For employees, the company is hosting a Fostering Allyship in the Workplace panel with external partner PFLAG Charlotte. In addition, Lowe’s is encouraging associates to show their PRIDE with Lowe’s PRIDE gear and will be highlighting associates and vendors sharing the meaning of PRIDE throughout the month.

Foot Locker remains committed to standing with and for the LGBTQ community

Foot Locker, Inc.’s mission is to empower and inspire all youth culture. No individual, especially those who are discovering who they are, should be told or made to feel that they are less than or not worthy.

At Foot Locker, Inc, we live by the rule of being your authentic self in every way. We asked members of Laced with Pride, our LGBTQ+ employee resource group, what Pride means to them, how they will continue the fight for equality, and how they'll be celebrating Pride this year.

Foot Locker is proud to support The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people. You can learn more about their lifesaving work here:

Foot Locker, Inc, lives by the rule of being your authentic self in every way. The company asked members of Laced with Pride, its LGBTQ+ employee resource group, what Pride means to them, how they will continue the fight for equality, and how they'll be celebrating Pride this year.

Love is Our Favorite Color — Kohl’s and Its Associates Celebrate Pride Month

Each June, Kohl’s celebrates Pride Month to commemorate the courageous actions of those who have paved the way for equality and acceptance and the members of the LGBTQ+ community who continue to enrich and inspire us. Kohl’s believes in not just accepting people for who they are, but celebrating them because of it. That’s why Kohl’s excited to celebrate Pride Month not just this month, but every day throughout the year.

Kohl’s and Its Associates Celebrate Pride Month

Kohl’s Pride Business Resource Group (BRG) is hosting a variety of events for Our People to participate in throughout June, including an Out & Equal webinar on fostering LGBTQ+ allyship at work, a Lunch & Learn with The Trevor Project, a Milwaukee Film Festival discussion and more.

Kohl's is donating $100,000 to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ youth. With this contribution, Kohl's has donated $225,000 to The Trevor Project since 2019 and is committed to furthering the work of this life-saving organization.

How Best Buy is supporting the LGBTQIA+ community

Best Buy is committed to creating an inclusive culture, both inside our company and beyond. The company achieved a 100% rating on the Human Rights Campaign (HRC)’s Corporate Equality Index for 16 years in a row, earning the distinction of being a Best Place to Work for LGBTQ Equality.

At Best Buy, Pride is part of our business
Best Buy also joined with HRC and hundreds of companies and organizations to support the Equality Act. The bill would amend existing civil rights law to explicitly include sexual orientation and gender identity as protected characteristics and prohibit discrimination in public spaces and services and federally funded programs on the basis of gender identification.

Additionally, Best Buy recently donated $25,000 to the Trevor Project, a national 24-hour, toll-free confidential suicide hotline for LGBTQIA+ youth.

Every Month is Pride Month at VF

In our Culture of Belonging, you’re invited to be your authentic self at VF. VF is a company that celebrates everyone. Dedicated to inclusion, diversity, equity and action. Here, you’re Free to Be You.

Enjoy a Moment of Pride - Pride Month 2021

Abercrombie & Fitch and The Trevor Project Launch Co-Designed Pride Collection

Abercrombie & Fitch is proud to announce the launch of its 2021 Pride collection for both the Abercrombie & Fitch and Abercrombie kids brands. The collection was co-created with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people.
This year, Abercrombie & Fitch are celebrating new ways of coming together and supporting each other—and, above all, celebrating Pride.
In addition to the year-long roundup campaign, Abercrombie & Fitch will be making an initial $200,000 donation to The Trevor Project. Since the partnership began in 2010, Abercrombie & Fitch and its customers have donated more than $2,000,000 to The Trevor Project.
  • Diversity
  • Ensuring a Safe, Sustainable Future
  • Investing in People
  • Leading in the Community
  • Retail Impact
  • Retail Works for All of Us
  • Workforce

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