Retailers Celebrate Black History and Black Excellence

Retailers Celebrate Black History and Black Excellence

Black History Month provides us all an opportunity to celebrate the incredible historical contributions of Black Americans to every community and every industry across the U.S. It’s also a chance to continue listening and learning about the Black experience of today and identifying opportunities to enact real change.

The retail industry recognizes the importance of lifting Black voices and stories and welcome the opportunity that Black History Month brings to shine a light on some of those efforts, while recognizing that they must extend far beyond one month out of the year. The initiatives outlined below represent deep commitments to honoring the Black experience, celebrating the contributions of Black Americans to our history and culture, and shaping a more just and equitable society for all. Explore some of the way our members are celebrating Black History Month and Black excellence.

Target’s Celebrating Black History Month with an Exclusive Collection Made By and For the Black Community—Take a Look

Target's Black History Month collection
This February, Target’s celebrating Black voices, heritage, ingenuity and creativity with their biggest Black History Month collection ever, including hundreds of items from Black designers and businesses. Now in its sixth year, this exclusive collection features apparel, accessories and more made by and for the Black community. 
This month and beyond, Target is investing in the Black creators and brands building a legacy of success.
Ulta Beauty recently debuted an advertising campaign that features and celebrates Black women.

Ulta Beauty unveiled an initiative this month to better reflect the country’s diversity with the products it sells in stores and faces it features in advertising campaigns.

The beauty retailer pledged to double the Black-owned brands in its assortment by the end of 2021 and step up employee training to make stores more welcoming for all customers. The company will put more than $25 million toward the initiative.

Ulta is humbled to announce MUSE, their commitment to Magnify, Uplift, Support and Empower Black voices in beauty.

“It’s not only an opportunity, but an obligation that we represent everybody to celebrate diversity — if you look at our advertising campaigns, if you look at the photography in our [hair] salon, if you look at the way we’re training our salon associates to work with every hair type. Meeting the needs of everybody of any age or race or skin tone or hair type is core to Ulta’s business."

Mary Dillion
  • CEO
  • Ulta Beauty

During Black History Month, Starbucks partners share what inspires them to keep going

During this past year, amidst truly divisive times, we’ve seen passion and action for change. On a day-to-day basis – and for the long term – how do we stay positive and keep moving forward together? This Black History Month, Starbucks is proud to elevate the voices of three of their Black partners, who share how they’ve been inspired by family, faith and entrepreneurship.

Tammy, Alabama: ‘My pain truly had a purpose’; Orville, Brooklyn, New York: ‘We can still conquer our dreams’; Akeisha, Illinois: Parenting in the midst of change;

Black Equality at IKEA, Today and for the Future

As we come together to mark Black History Month, Ikea recognizes the need to accelerate the work they must undertake to drive change. IKEA believes that diversity is a key to success and that an inclusive workplace is good for our co-workers, our customers and our business.

Together with their social justice partners, co-workers, customers, and communities, they will work to make meaningful and measurable change in society. Ikea has already committed $3 million over the next 12 months to support organizations that are working in support of social justice, economic empowerment and education initiatives for Black communities. And look forward to sharing more in the coming weeks on the internal initiatives and programs that will further demonstrate their long-term commitment to Black equality, today and for the future.

Best Buy’s ‘More Of This’ Campaign Aims To Drive Change

“More of this” is part of Best Buy’s broader inclusion and diversity efforts, which aim to make changes throughout their company and in their communities. While the launch aligns with Black History Month, the campaign will also be used to celebrate Women’s History Month, Pride, Latinx Heritage Month and other moments throughout the year that highlight inclusivity.
More of this–more access, more representation and more recognition of Black voices.

Macy’s Joins 15% Pledge to Carry More Black-Owned Brands and Steps Up Diversity Efforts in Honor of Black History Month

Macy’s Inc. plans to devote more of its shelf space to Black-owned brands, becoming one of the most prominent names to join the nascent 15 Percent Pledge movement for racial equity in the retail world. Throughout Black History Month, customers can round up their Macy’s purchases to the nearest dollar amount and donate the change to benefit Black Girls CODE and the United Negro College Fund.
Macy's created a landing page that brings attention to all of its Black-owned beauty and style brands throughout the month.

“As we honor Black culture and Black brilliance, we are intensifying our commitment to the growth and advancement of Black-owned businesses, creators, changemakers and young talent — who are all woven into the fabric of the Black experience. We are supporting current and future history-makers who will create a more rich and inclusive community for our colleagues and customers.”

Shawn Outler
  • Chief Diversity Officer
  • Macy's

Crate & Barrel Join @15percentpledge to ensure 15% of their products and collaborations are represented by Black businesses

Crate & Barrel believe that diverse perspectives make life beautiful. To further to support this pledge they are starting at home and increasing the representation of Black associated by at least 40% in their corporate office and stores by 2044; celebrating diverse perspectives and increasing their BIPOC influencer base by at least 33% by 2022 to achieve 50% representation; and amplifying Black voices by increasing their media investment in Black brands, designers and partners by at least $500,000 by 2020. As well as investing to create equity with a donation of $225,000 to assist in programming, research and resource development for the 15% Pledge to further their mission. 

Levi’s® Collaborates with Fresco Steez in service to Black History Month

Fresco Steez is a designer, organizer and cultural engineer. In honor of Black History Month 2021, Levi’s® partnered with Fresco to create a range of customization graphics that honor the deep legacy of Black political struggle, while responding to the millions of people who took the streets in defense of Black lives during the summer of 2020 and throughout the decades before. Fresco designs for those who honor Black history, and take action in the present in defense of Black lives.
Fresco designs for those who honor Black history, and take action in the present in defense of Black lives.

Gap Celebrates Black History Month With a Collection Designed By Its Employees

In honor of Black History Month, Gap has released a limited-edition collection of T-shirts and accessories designed by artists who also happen to be employees of the brand. It’s all part of the Gap Collective, an ongoing series from the brand that “celebrates the spirit of activism and the energy of forward movement” by featuring artists from around the globe, according to the brand’s website

Gap also recently announced that they not only joind the 15 Percent Pledge as an advocacy partner committed to amplifying Black voices, and to increasing the internship, externship, apprenticeship, and training for Black employees; but donated $200,000 to this organization as well.

A collection celebrating Black Future, featuring artists within the GAP community.

Foot Locker + Black History Month, Now & Next

Foot Locker celebrates Black History Month and the integral role African-Americans play within sneaker and streetwear culture. Behind the scenes many African-Americans at Foot Locker lead the way in many cross-functional departments. Foot Locker salutes the passion, effort, and resolve to push sneaker and streetwear culture to exponential heights.

Foot Locker celebrates the breakthrough talent they have within their company by taking a journey into the lives of a small group of Foot Locker, Inc.’s Black innovators. This is a representation of their amazing employees who are driving change in their communities, personifying the Foot Locker core values and impacting sneaker culture NOW… while inspiring the NEXT generation in the industry!

In the spirit of Black History Month, Foot Locker is highlighting the individuals behind Foot Locker continuously pushing the culture forward. Owning the present and paving the way for the next generation.

Nordstrom Celebrates Black History Month, Reaffirms Commitment To Advance Diversity, Inclusion, Belonging

With a long-held belief in the value of diversity, Nordstrom is working to play an active role in contributing to the positive change required to address systemic racial inequity. In honor of February's Black History Month, Nordstrom is preparing to celebrate Black-owned brands and amplify their voices through various merchandise categories in store and online. 

"We're committed to improving the diversity of the vendors we partner with across all parts of our business. We're making strong progress to find and support diverse brands and we are very excited to introduce them to our customers. Most importantly, these brands and the products they offer help us meet the diverse needs of our customers, while continuing to create the inspiration and discovery they expect to find when shopping at Nordstrom."  

Teri Bariquit
  • Chief Merchandising Officer
  • Nordstorm

Qurate Retail Group Celebrates and Honors Black History Month Both Externally and Internally

HSN/QVC Small Business Spotlight

Throughout February, in honor of Black History Month, HSN/QVC is partnering with the NRF Foundation. As part of our Black History Month celebration, HSN/QVC is proud to highlight some of the amazing Black-owned small businesses that are part of our family.

As part of our Black History Month celebration, HSN is proud to highlight some of the amazing Black-owned businesses that are part of our family.

In addition to QRG’s customer facing celebration and recognition of Black History Month, its Diversity Equity & Inclusion team member/employee resource group created a number of activities for all of its employees to take part in such as:

  • 100% company match to employee donations to The Innocence Project;
  • Live Virtual Event/Panel Discussion with its US Black Team Members to discuss a variety of topics including their personal experiences of being Black in America;
  • Virtual Museum tours (Civil & Human Rights Center; Muhammed Ali Center; Freedom Rides); and
  • Live Event featuring Laila Ali, HSN Vendor and daughter of Muhammad Ali and the same featuring Lisa Price, Founder of Carol’s Daughter.

Ulta Beauty to double Black-owned brands in its stores, feature more Black women in ads

Black History Month at Kohl’s: Innovating with Black-Founded & Black-Owned Businesses

To kick off Black History Month, the Kohl’s Diversity Design Council designed a new apparel and accessories collection.
Kohl’s is proud to celebrate Black History Month and the unique opportunity they have to partner with black-founded and black-owned businesses to bring one-of-a-kind, diverse assortments to our shoppers. As part of their efforts to support Black communities and ensure their diverse customer base is reflected in their product assortments, Kohl’s is proud to offer these brands with innovative partnerships that come to life in their stores and on through Curated by Kohl’s and Kohl’s Wellness Market.
Kohl’s associate members of its Diversity Design Council talk about their inspiration and roles in creating Kohl’s Black History Month Spotlight Collection.

New Balance’s Black History Month Collection ‘My Story Matters’ Celebrates the Black Experience

New Balance is celebrating the Black experience with a special Black History Month collection.

The collection includes the beloved 574 and 990 sneakers in unique colorways that draw inspiration from a signifiant institution in Black culture: the church.
Named, “My Story Matters,” the footwear brand has unveiled the special project that was brought to life by a team of Black associates. The goal of the collection is to support and stand in solidarity with the Black community amid protests against police brutality and racism following the tragic deaths of George Floyd and so many others last year.
My Story Matters | 2021 Black History Month Collection | New Balance

The Kroger Co. Foundation Announces Racial Equity Fund Build It Together Partners

Earlier this year, the Kroger Co. Foundation invited 14 organizations to apply for up to $1 million in funding through the Build It Together grant challenge, which welcomed organizations to submit proposals aimed at positively uplifting, supporting and impacting communities of color. After a panel of judges, including associates and leaders, external partners, and local community foundations, evaluated the proposals, Kroger announced four finalists who collectively will receive $3 million to accelerate their visions. Learn more here.

Kroger is also proud to invest in and support Black entrepreneurs. Meet the innovative minds behind the Black-owned brands the grocer carries, get inspired with new recipes, and learn how Kroger is working toward meaningful change together, with their associates.
  • Diversity
  • Ensuring a Safe, Sustainable Future
  • Investing in People
  • Leading in the Community
  • Retail Impact
  • Workforce
  • Retail Works for All of Us

Related Content

Retail Works for All of Us

Retail is more than a store. Public policies that support retail, support communities, jobs, and families.

Read More

Creating a Diverse and Inclusive Workforce

RILA is devoted to ensuring retailers have access to the tools, research, and benchmarking to improve policies around D&I.

Read More

Criminal Justice Reform

Retailers urge Congress to take bipartisan action on meaningful reforms that rebuilds trust in law enforcement.

Read More

Stay in the know

Subscribe to our newsletter