Retailers Celebrate Black History and Black Excellence

Retailers Celebrate Black History and Black Excellence

Black History Month provides us all an opportunity to celebrate the incredible historical contributions of Black Americans to every community and every industry across the U.S. It’s also a chance to continue listening and learning about the Black experience of today and identifying opportunities to enact real change.

Explore some of the way our members are celebrating Black History Month and Black excellence.

The retail industry recognizes the importance of lifting Black voices and stories and welcomes the opportunity that Black History Month brings to shine a light on some of those efforts, while recognizing that they must extend far beyond one month out of the year. The initiatives outlined below represent deep commitments to honoring the Black experience, celebrating the contributions of Black Americans to our history and culture, and shaping a more just and equitable society for all. Explore some of the way our members are celebrating Black History Month and Black excellence.

Target Uplifts Black-owned Businesses & Designers

Jasmin Foster, Founder of Be Rooted

This year, Target’s annual Black History Month celebration uplifts unique products from Black-owned businesses and designers that address the needs and interests of Black guests, such as Jasmin Foster – founder of Be Rooted, former Target team member, turned Forward Founders accelerator program participant that now has products on Target’s shelves. Target’s celebration also focuses on unique designs celebrating Black culture and joy from student artists participating in Target’s HBCU Design Challenge.

Nearly 90% of Target’s Black History Month collection represents Black business owners or designers, following its REACH commitment to spend more than $2 billion with Black-owned businesses by the end of 2025. This year’s assortment features new categories like fitness and new accessories such as headwraps, open-back baseball hats for bigger and thicker hairstyles, satin-lined hats to prevent hair breakage and unique jewelry inspired by Caribbean and Latin American cultures.

Target also debuts its partnership with Bridgeforth Farms, a fifth-generation Black family farm that uses technology like drop irrigation to efficiently and accurately water crops and cut back on water waste, which serves the Target Forward vision to co-create an equitable and regenerative future. Bridgeforth cotton can be found in select t-shirts in Target’s Black History Month collection; and the partnership will continue to impact other elements of its owned-brand assortment beyond February.

Ulta Beauty Celebrates Black Voices

Ulta Beauty will focus 2022's Black History Month on four areas of impact: Culture, Community, Consumer, and Careers. Internally, the company will host Ulta Beauty Black Leadership Fireside Chat featuring some of Ulta Beauty’s very own Black leaders as they share personal experiences, reflections, and life learnings. Later in the month Ulta Beauty will host Brand Partner Fireside Chat: Breaking Through Barriers to discuss personal experience, career journeys, and how they continuously break through barriers. Additionally, the company will work with Heal Haus for “Group Therapy Talk: New Culture of Mental Health” where two therapists of color will discuss the shifts in mental health as it relates to the claiming and naming of collective trauma and the desire for deep healing.

When looking at Community, Ulta Beauty will be working with Donors Choose to support Black educators and students, as well as Pull Up for Change to drive transparency in Ulta Beauty representation numbers. Ulta Beauty guest facing efforts will include education and awareness through the company’s theme: Ode to Black Beauty with a poem from Jasmine Mans, one of Ulta Beauty’s MUSE 100 recipients where Ulta celebrates 100 inspirational Black voices that make beauty in our world possible.

Dollar General Employees Committed to Serving Others

Dollar General’s African American Employee Resource Group (ERG) is hosting a virtual celebration as well as an in-person gala to celebrate heritage and what it means to employees. The virtual event will feature poet Nikki Giovanni and the gala will spotlight Greg Gumbel. 

Additionally, the group will participate in a favorite tradition of Days of Service, with 3 events planned around the Nashville community. Dollar General CEO Todd Vasos recently marked MLK Jr. Day as the beginning of a new year of service; all company ERGs are very passionate about Dollar General’s mission of Serving Others.

In addition, Dollar General has a $5 million commitment to organizations working to uplift marginalized individuals and accelerate racial equality, including The Equal Justice Initiative, Operation HOPE, and INROADS. 

Old Navy, Gap Kick Off Black History Month with a $50,000 Donation to the 15 Percent Pledge 

In honor of Black History Month, Old Navy is partnering with three incredible artists - Lo HarrisTemi Coker and Destiny Darcel – on the latest collection of its Project WE tees. Project WE is an ongoing series of tees featuring powerful graphics from diverse artists to imagine a more inclusive world through art. The tees are: $9.99 (toddler), $10.99 (kids) and $14.99 (adult).

Additionally, Old Navy is proud to donate $50,000 to the Fifteen Percent Pledge in continued support of their work to advance racial and economic equity for the Black community.

As an ongoing partner of Fifteen Percent Pledge, Gap Inc. has committed to increasing its pipeline programs by Fifteen percent to drive access and opportunity for the Black community within the Gap Inc. family of brands starting with early empowerment programs. This Black History Month, Gap is proud to donate $50,000 to the Fifteen Percent Pledge in continued support of their work to advance racial and economic equity for the Black community. 

Gap will also collaborate with designer and activist, Aurora James throughout the month to showcase her favorite Black-owned businesses on Gap’s Instagram. She will kick things off with an IG takeover, following up with weekly posts highlighting the businesses she selected.

Meijer Believes Actions speak the Loudest

Black History Month at Meijer is part of year-round efforts to create the best customer experience in the communities Meijer lives and serves.

Meijer has developed a strategy around key moments that matter for our communities, such as Black History Month which is celebrated in all of our stores through community action, highlighting partnerships with diverse brands, featuring unique merchandise for the occasion, and bringing awareness to categories for this specific community.

Meijer believes actions speak the loudest, which is why the first customer messages for Black History Month are focused on community investments. For Meijer this year, it features:

  • Merit Goodness – helps provide scholarships to graduates of Give Merit’s FATE program that focuses on keeping students engaged in school and helps develop professional skills.
  • Urban Leagues – Our investment in Louisville with this Urban League chapter to build a sport and learning campus to serve the needs of its community.
  • ​Rende Progress Capital -provides socially responsible and affordable lending and investments to historically excluded diverse entrepreneurs.
Meijer merchandising plan for Black History Month incudes prioritizing the company’s commitment everyday – partnerships with diverse suppliers and specific product collections for customers. In addition, Meijer features new and exclusive items, such as an apparel collection developed by its partnership with WMCAT – for the second year Meijer worked with students at West Michigan Center for Arts & Technology to inspire a design for the company’s Black History Month apparel collection The marketing plan includes a coordinated in-store and online shopping experience, supported by social media and new customer experiences – such as a shop-a-long on Tik Tok.

Kohl's Celebrates Black History Month with New Spotlight Collection

This Black History Month, Kohl’s is helping customers see themselves reflected in the company’s brands by offering an assortment of products with designs and messages that celebrate Black culture and history, unity, allyship, and authenticity.
The “Black History, Black Future” spotlight collection was designed by Kohl’s Diversity Design Council to ensure authentic representation of our diverse customers and features an assortment of graphic tops for the family, totes, baseball caps, plush throws, pillows, candles, and more. The products are available online at and in 600 stores nationwide.

Nordstrom Honors Black Experiences

Since its founding, Nordstrom has endeavored to support and celebrate the diverse communities it serves.  This year in honor of Black History Month, the fashion retailer honors Black culture by highlighting employee stories, celebrating Black-owned and Black-founded brands and creating experiences to engage customers and local communities.
In partnership with Invisible Collective, a Black-owned and founded creative and production agency, Nordstrom is launching a video series through which employees share their unique experiences as members of the Black community. These videos explore the Black experience through expressions of beauty and style as well as the lens of parenthood and relationships.

Victoria's Secret Celebrates Black & African American People & Culture

Victoria’s Secret & Co. knows that diversity makes us stronger, and is excited to recognize Black History Month in the U.S. this February. The company is being intentional about taking time to celebrate and amplify Black and African American people and culture while also reflecting on how it can continue to make meaningful change for communities.

Explore how Victoria’s Secret & Co. is celebrating here.

DICK’S Sporting Goods Celebrates the #differencemakers

In celebration of Black History Month, DICK’S Sporting Goods is launching its exclusive #differencemakers activation to honor and pay tribute to Black American individuals and organizations who are creating history every day. DICK’S has identified four organizations that are making a difference in the lives of Black youth in sports - Harlem LacrosseNew York Junior Tennis & LearningDowntown Boxing Gym and The SEAD ProjectTM – to highlight and feature on the company’s official Instagram during the month of February. DICK’S will also give each of these organizations a $25,000 donation to support their work. Additionally, DICK’S is proud to reaffirm its commitment to creating an inclusive and diverse workplace by continuing to advance progress towards organizational representation through 2025 and beyond with teammate Dialogue Circles and specialized trainings, new recruitment partnerships and investments in BIPOC organizations.

Tractor Supply Co. Shows Support for Black Team Members

To celebrate Black History Month, the African Americans on the R.I.S.E. Team Member Engagement Groups (TMEG) has planned several exciting events and activities for Team Members. This includes an auction to raise money for the African American community, a virtual scavenger hunt for national black history landmarks, and more. The company will also spotlight several African American Team Members from the community and showcase what Black History means to Team Members.
In addition, on February 16th, African Americans on the R.I.S.E will host its 2nd Annual Black History Month Celebration featuring guest speaker Dr. Terrance Roberts from the Little Rock Nine.

Burlington Stores Elevates Black Content Creators

Burlington Stores, the national off-price retailer, celebrates diversity, stands for equality, and respects the dignity of each individual. They embrace the many facets of diversity that strengthen our communities. Burlington’s commitment to advancing and promoting diversity, equality and inclusion extends beyond its corporate offices and stores, and spreads into their communities through their partnerships that impact positive change and amplify the diverse voices of tomorrow.

To celebrate Black History Month in 2021, the retailer leaned into the power of social media and the amazing work of its ongoing Black social influencers. Burlington uplifted the social handles of several of their content creators - @dolcemimi_, @cam.stylez, @thatsbriannab, showcasing their creative work, and helping to grow their social following. Burlington invited their social followers and customers to join them in not only recognizing their fantastic content during Black History Month, but engaging all year long.

  • Diversity
  • Ensuring a Safe, Sustainable Future
  • Investing in People
  • Leading in the Community
  • Retail Impact
  • Workforce
  • Retail Works for All of Us

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