After over a year of social distancing and mask-wearing, we know Americans are eager to get back to work, back to school, and back to normal activities with their friends and families. Although retailers have adapted operations to meet the moment, the industry is also looking forward to a full reopening of our communities and our economy. To that end, here are some of the key factors we are watching.

"Families across the country are going to celebrate the Fourth of July. Our goal, by July Fourth, is to have 70% of adult Americans with at least one shot and at least 160 Americans fully vaccinated."

Joe Biden, President
*as of 7/28/2021

343 Million

Total Doses Administered


Average Daily Doses

163 Million

People Fully Vaccinated


Daily Reported Cases  40,246  red-arrow-up.png 46.7%
Hospitalizations  3,521  red-arrow-up.png32.2%
COVID-related Deaths 223   red-arrow-up.png 9.3%
COVID-19 K-12 School Reopening

Fully vaccinated Americans can now travel safely within the United States, provided they continue to wear a mask, social distance, and wash hands. Fully vaccinated travlers do not need to get tested before or after travel and do not need to self-quarantine.

CDC Guidance
  • 4/2/2021


  • 58% Adults feel comfortable going to a shopping mall right now
  • 56% of adults are very or somewhat comfortable returning to their normal routines
  • 55% of Americans consider returning to a pre-COVID life a moderate or large risk
  • 55% of adults feel comfortable going on vacation right now
  • 34% of adults feel comfortable flying on an airplane right now

While we are hopeful about a return to normalcy in the near future, we encourage all Americans to continue following the guidance of public health officials. Continue shopping safe by respecting the safety protocols in stores, social distancing, and wearing a mask.

Leading Retail Insights: The 2021 Consumer Shift

  • May 6, 2021
  • Webinar

Register today to join RILA and The NPD Group’s Don Unser for a deep dive into what reopening means for the retail industry and the future of consumer spending.

Go to Event

Vaccine Policy State Tracker

Our partners at Multistate, have assembled state policies on the vaccine rollout, and will update to reflect the different phases in each state.

View Tracker

Tools and resources to help keep communities safe

COVID-19 Resources for Retailers

RILA’s coronavirus resources for retailers provide up-to-date information on the developments around COVID-19 for the retail industry and community.

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Vaccines Across America: COVID-19 Tracker

Explore Bloomberg's COVID-19 vaccine tracker for updates on the biggest vaccination campaign in history.

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Open for Business - A Blueprint for Shopping Safe

Retailers are ready to assist states with the important task of safely re-opening, with an underlying commitment to helping all families Shop Safe.

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