Retail Compass: Reopening and Recovery

After over a year of social distancing and mask-wearing, we know Americans are eager to get back to work, back to school, and back to normal activities with their friends and families. Although retailers have adapted operations to meet the moment, the industry is also looking forward to a full reopening of our communities and our economy. To that end, here are some of the key factors we are watching.

The Delta variant is a much different variant than the one we dealt with previously... But there’s also good news. We’ve spent the last six months preparing for this possibility. The vaccines are highly effective. We have enough vaccine for everyone to get vaccinated."

President Joe Biden
*as of 10/26/2021

414 Million

Total Doses Administered


Average Daily Doses

191 Million

People Fully Vaccinated


Daily Reported Cases  73,079 green-arrow-down-1.png  15.1%
Hospitalizations  6,004 green-arrow-down-2.png  10.3%
COVID-related Deaths 1,253 green-arrow-down-3.png  4.3%
COVID-19 K-12 School Reopening

Fully vaccinated Americans can now travel safely within the United States, provided they continue to wear a mask, social distance, and wash hands. Fully vaccinated travlers do not need to get tested before or after travel and do not need to self-quarantine.

CDC Guidance
  • 4/2/2021


  • 64% Adults feel comfortable going to a shopping mall right now
  • 71% of adults are very or somewhat comfortable returning to their normal routines
  • 38% of Americans consider returning to a pre-COVID life a moderate or large risk
  • 61% of adults feel comfortable going on vacation right now
  • 42% of adults feel comfortable flying on an airplane right now

While we are hopeful about a return to normalcy in the near future, we encourage all Americans to continue following the guidance of public health officials. Continue shopping safe by respecting the safety protocols in stores, social distancing, and wearing a mask.

Retail Speaks: 7 Imperatives for the Industry

After a year like no other, the US retail industry faces a still-uncertain future. Our latest research highlights seven imperatives that will position retailers for success regardless of what is next.

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Vaccine Policy State Tracker

Our partners at Multistate, have assembled state policies on the vaccine rollout, and will update to reflect the different phases in each state.

View Tracker

Tools and resources to help keep communities safe

COVID-19 Resources for Retailers

RILA’s coronavirus resources for retailers provide up-to-date information on the developments around COVID-19 for the retail industry and community.

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Vaccines Across America: COVID-19 Tracker

Explore Bloomberg's COVID-19 vaccine tracker for updates on the biggest vaccination campaign in history.

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Open for Business - A Blueprint for Shopping Safe

Retailers are ready to assist states with the important task of safely re-opening, with an underlying commitment to helping all families Shop Safe.

Read More

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