Retailers Support Pragmatic Approach to Privacy Legislation

Justin Goldberger, vice president, technology policy at the Retail Industry Leaders Association, issued the following statement in response to the bipartisan American Data Privacy and Protection Act draft legislation released today:

“It is encouraging that congressional leaders are working in a bipartisan and bicameral manner on long needed federal privacy legislation. RILA believes that a federal privacy framework should be designed to protect consumers and provide clear rules of the road for individuals, businesses, and the government. It is critical as Congress moves ahead on this legislation that all industries are required to meet the same requirements and standards in any new federal privacy law.

“Retailers’ guiding principle on consumer privacy is that data should be used responsibly to benefit customers. We encourage policymakers to be guided by that principle when considering the practical impact a privacy framework will have on consumers.”

RILA will be evaluating any privacy legislation through the lens of the six pragmatic and workable elements outlined below:  
  • Customers should have reasonable control, access, correction, and deletion rights of their personal information.
  • Preemption of state laws to set clear expectations for all consumers and reduce state-level burdens on interstate commerce.
  • Accountability for every sector within the data ecosystem by enshrining responsibilities to consumers in-law.
  • A risk-based approach to privacy is essential. Critical to this approach is a precise and targeted definition of personal information.
  • Create incentives like safe harbors for good faith actors to go beyond baseline privacy requirements.
  • Retailers support fair, consistent, and equitable enforcement of privacy laws by an empowered Federal Trade Commission and State Attorneys General.

RILA is the US trade association for leading retailers. We convene decision-makers, advocate for the industry, and promote operational excellence and innovation. Our aim is to elevate a dynamic industry by transforming the environment in which retailers operate.

RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs, and more than 100,000 stores, manufacturing facilities, and distribution centers domestically and abroad.
  • Privacy
  • Public Policy
  • Technology & Innovation
  • Supporting Free Markets and Fostering Innovation

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