Retailers Launch Campaign to Uphold Swipe Fee Reform

RILA Tells Congress to Hold Wall Street Accountable

Today, the Retail Industry Leaders Association (RILA), the trade association for America’s largest retailers, launched a national ad campaign urging Congress to protect debit swipe fee reform as the House is set to vote on the Financial CHOICE Act. As it stands, the legislation would eliminate hard-fought swipe fee reform that has saved retailers and American consumers billions.  

“We launched these ads to remind Congress that America cannot afford to bailout Wall Street and the big banks once again,” said Austen Jensen, vice president of government affairs and financial services for RILA. “As it stands this legislation is a poison pill for any bipartisan effort to enact meaningful financial reform. Congress must act to uphold debit swipe fee reform or it will give Wall Street and card companies license to raise costs on America’s retailers and our consumers.” 

RILA launched a series of ads in key Congressional districts across the country. The 60 second ad features some of Wall Street’s most egregious actions against American consumers reminding Congress just who they’ll be supporting should they choose to repeal debit swipe fee reform.  

To view the ads click here.  

For more information on why debit swipe fee works for retailers and consumers click here.  


RILA is the trade association of the world’s largest and most innovative retail companies. RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs and more than 100,000 stores, manufacturing facilities and distribution centers domestically and abroad. 

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