Comments on Petition for Declaratory Ruling of a Coalition

The Retail Industry Leaders Association (“RILA”) is writing in support of the Petition filed by the Coalition of Mobile Engagement Providers requesting the Federal Communications Commission (“FCC”) to explicitly declare that in those cases where a mobile marketer has, prior to October 16, 2013, already received a consumer's consent in writing to receive certain mobile marketing communications, the consumer does not have to take additional steps in order to continue receiving those messages, and with respect to the existing consumers, the mobile marketer does not need to take steps to obtain the revised forms of written consent applicable to new customers starting October 16, 2013.1 RILA supports the legal and policy arguments made by the Coalition in its Petition and respectfully urges the Commission to make the requested declaration expeditiously to promote certainty for retailers and others that operate in the mobile marketing space.