Expanding Talent Pool Key to Meeting Workforce Challenges

RILA, Talent Solutions RPO Identify New Models for Hiring

Today the Retail Industry Leaders Association (RILA) and ManpowerGroup Talent Solutions RPO released “Attract and Hire People for Who They Are: A Persona-Driven Approach to Retail Hiring”. The report examines today’s retail employment landscape and identifies ways for retailers to expand their talent pool and introduce new candidates to opportunities in retail.

According to the report, retail job openings are vastly outpacing the number of quality job seekers. Talent Solutions RPO retail clients report head counts of about 75% of what they need. The best chance to fill the gap between jobs and candidates is to better understand the types of workers retailers could attract – including personas that may have been overlooked.

“It’s no secret the competition for today’s top talent is fierce,” said RILA Vice President of Workforce Evan Armstrong. “Over the last several years we have seen leading retailers expanding benefits, increasing flexibility, and doing all they can to attract and retain a workforce that is diverse, skilled, and innovative. To compete in today’s hiring environment – marked by supply chain challenges, high turnover rates, and unprecedented demand for goods – it’s crucial that retailers tailor attraction and retention strategies to the unique needs of different types of workers.”

”We are advising many of our retail clients struggling to fill roles to create work models with attraction and retention strategies that appeal to a much wider range of quality candidates,” said Melissa Hassett, Vice President of Client Deliver for Talent Solutions RPO. “By broadening the talent pool, retailers can not only start to fill gaps in head count but also introduce more diversity of thought and experience into the workplace.”

RILA and Talent Solutions interviewed multiple HR leaders in retail organizations across the country to examine 11 different retail candidate personas and for each, identify what attracts them to retail, where and how retailers may find them, their career aspirations, for which roles they are a good fit, and what is needed to attract and retain them. In addition, the report outlines 10 strategies for retailers to reach their top personas.

Access “Attract and Hire People for Who They Are: A Persona-Driven Approach to Retail Hiring” here.


About Retail Industry Leaders Association
RILA is the US trade association for leading retailers. We convene decision-makers, advocate for the industry, and promote operational excellence and innoation. Our aim is to elevate a dynamic industry by transforming the environment in which retailers operate.

RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs, and more than 100,000 stores, manufacturing facilities, and distribution centers domestically and abroad.

About ManpowerGroup Talent Solutions
Talent Solutions combines our leading global offerings RPO, TAPFIN-MSP and Right Management to help organizations address their complex workforce needs. Talent Solutions leverages our deep industry expertise and understanding of what talent wants to provide end-to-end, data-driven capabilities across the talent life cycle. From talent attraction and acquisition to upskilling, development and retention, we provide seamless delivery, leveraging best-in-breed technology and extensive workforce insights across multiple countries at scale.
  • Workforce
  • Diversity
  • Human Resources
  • Retail Works for All of Us

Stay in the know

Subscribe to our newsletter