Incident Preparedness & Response

When disasters strike, retailers are often on the front lines helping communities respond and recover. RILA supports policies and partnerships that strengthen emergency preparedness, improve coordination with government agencies, and ensure retailers can quickly deliver critical goods and services during times of crisis.

Weathering the Storm

When natural disasters like hurricanes or wildfires strike, retailers are often on the front lines, aiding with response and relief efforts. The industry’s wide-reaching supply chain and operational infrastructure make companies well-equipped to quickly deliver supplies such as food, medicine, and shelter to communities in need.  

Retailers also build incredible communities of volunteers – from associates to C-Suite executives– who are ready to lend a helping hand on the ground. The industry works closely with federal agencies and local partners to help address the most pressing issues and lift communities up when they need it most. 

Join the Leaders Shaping the Future of Retail

RILA convenes the nation’s leading retailers to tackle industry challenges, influence public policy, and drive innovation across the retail industry. Members gain access to exclusive insights, influential advocacy, and a powerful network of retail decision-makers.