85%
More Value From Purchases
of consumers say loyalty helps them get more value from planned purchases.
Retail Loyalty Programs
Discover how retail loyalty programs and data-driven discounts help American households save money, stretch budgets, and get more value, according to new research from RILA and Circana.
More Than
Just Points
Struggling Consumers Find Savings & Stretch Budgets with Discounts & Loyalty Programs
New research from RILA and Circana finds retail data-driven discount programs are helping American households save money, manage their budgets and get more value from the purchases they already plan to make.
As consumers look for ways to stretch their budgets, these programs are delivering meaningful savings. New research from the Retail Industry Leaders Association (RILA) and Circana shows that consumers see real value in loyalty programs — and understand the exchange of information for discounts, rewards and other benefits. Data-driven programs deliver benefits to consumers across categories: grocery, apparel, beauty, electronics, convenience and home improvement.
Real Savings
Loyalty programs are helping consumers get more value from the purchases they already plan to make.
$1,500
Annual Household Savings
in average annual household savings through retail loyalty programs.
More Than
$180
BILLION
Savings Across America
Across 131 million U.S. households, retail loyalty programs represent more than $180 billion in estimated annual savings nationwide.
Making Every Purchase Count
For consumers managing everyday expenses, loyalty programs offer a practical way to save on purchases they are already making.
From grocery shopping to apparel, beauty and home improvement, data-driven programs are helping households find value across everyday retail categories.
Families Feel the Value Even More
78%
Staying Within Budget
of households with children say loyalty programs help them stay within their budget.
Households with children are also more likely to rely on data-driven discounts to help with budgeting and savings — showing how personalized offers and loyalty benefits can be particularly valuable for families balancing competing household expenses.
Consumers Understand the Data-for-Value Exchange
Consumers are clear about what they are willing to share — and what they expect to receive in return.
77%
Comfortable Sharing
are comfortable sharing some information about their shopping if it helps them receive discounts, rewards or other benefits.
23%
Prefer Privacy
would rather keep their shopping information private, even if it means receiving fewer discounts, rewards or other benefits.
The Value of Sharing
The findings show that for more than three in four consumers, the opportunity to receive meaningful value can make sharing some shopping information worthwhile.
Explore the Research
Read the complete findings and learn more about how loyalty programs are helping consumers save.
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