Incident Preparedness and Response
Retailers play a critical role in helping communities prepare for and recover from emergencies by delivering essential goods, supporting relief efforts, and coordinating with government partners.
Retailers are deeply connected to the communities they serve. From creating jobs and supporting local economies to responding during times of crisis, retailers play a vital role in strengthening neighborhoods and helping communities thrive across the country.
In most communities, retailers play an obvious role: selling products customers want and need, when they want and need them. But as the trade association for America’s retail leaders, we know that retailers are so much more than a store; retailers are part of the community.
For the high school student looking to earn their first paycheck, retailers offer flexible hours to accommodate study time. For towns bracing for and recovering from natural disasters, retailers often serve as crucial suppliers and first responders. For veterans and military service members, retailers offer support and opportunity.
From the onset of COVID-19, through the various phases of masking, testing, and vaccination efforts, retailers have served as community pillars, helping customers and employees navigate the challenges of the pandemic.
Today, retailers remain committed to helping communities continue to fight the spread of COVID-19 and all other public health viruses. Communities can count on retail to do their part to keep employees and customers safe and healthy, following all guidelines set by health professionals.
Recognizing their roles as pillars of the community and employers that help drive economic growth, retailers are making significant investments in young members of the community. By participating in events like collegiate hackathons and global retail challenges, retailers are engaging directly with future talent to outline the opportunities that exist in the retail industry and to help provide a path forward.
With stores and associates in communities large and small throughout the U.S., retailers are uniquely positioned to play an important role in both disaster preparedness and recovery. From hurricane season to unexpected events, retailers are always ready to answer the call in the wake of disaster and ensure people have the support and resources they need to weather the storm.
In times of need, RILA works closely with our retail member companies, federal agencies, and local partners to help ensure employees and customers are out of harm’s way and that they have access to lifesaving supplies quickly and efficiently.
Retailers recognize the value of military service and understand the importance of honoring those who have given so much for our country. In addition to offering military discounts to veterans and active-duty military service members, several RILA members have dedicated veteran-focused initiatives they lead year-round to show ongoing support for those who have served.
And as one of the nation’s largest employers, many retailers have made robust commitments to hiring more veterans, service members, and military spouses, and as with all employees, offer clear paths for growth to veterans looking to build a career in retail.
Recognizing their roles as pillars of the community and employers that help drive economic growth, retailers are making significant investments in young members of the community. By participating in events like collegiate hackathons and global retail challenges, retailers are engaging directly with future talent to outline the opportunities that exist in the retail industry and to help provide a path forward.
Explore additional policy priorities within the Retail Works for All of Us framework shaping innovation, opportunity, and economic growth across the retail industry.
Retailers play a critical role in helping communities prepare for and recover from emergencies by delivering essential goods, supporting relief efforts, and coordinating with government partners.
Retailers support tax policies that promote fairness, encourage investment, and allow businesses to continue creating jobs and supporting communities.
Retailers strengthen communities through job creation, local investment, disaster response, and partnerships that support economic growth and neighborhood resilience.