- About RILA
- Michelle Peluso
Executive Vice President and Chief Customer Officer, CVS Health and Co-President CVS PharmacyMichelle Peluso is responsible for leading the front store retail business, transforming the enterprise consumer experience across all touchpoints and leveraging marketing to ensure CVS Health becomes the leading health solutions company for consumers.
Michelle has spent her career building and transforming world-class companies with digital and the consumer at the center. Before joining CVS Health in 2021, she served as Senior Vice President, Digital Sales and Chief Marketing Officer for IBM, where she oversaw global marketing, digital sales and the commercial business. Prior to IBM, Michelle was CEO of Gilt from 2013 until its sale to Hudson’s Bay Company in 2016. In her role at Gilt, she oversaw the expansion of the business and its drive to profitability.
From 2009 to 2013, Michelle served as Chief Consumer Marketing and Internet Officer for Citigroup, responsible for the bank’s award-winning digital transformation, global consumer marketing and customer experience. She also served from 2002 to 2009 as CEO of Travelocity, pioneering online travel and driving significant scale worldwide. She joined Travelocity following its acquisition of Site59, a travel site she created and launched in 1999.
Michelle earned a BA in Economics from the University of Pennsylvania’s Wharton School of Business and an MA in Philosophy, Politics and Economics from Pembroke College at Oxford University. She is a member of the Board of Directors at Nike, Inc., and the nonprofit organization, TechnoServe.
Michelle has been named a Woman of Power and Influence by the National Organization for Women, one of the world’s Most Creative People by Fast Company, one of the World’s Most Influential CMOs by Forbes, and in 2022 was inducted into Forbes’ CMO Hall of Fame.