Comments on Guides for the Use of Environmental Marketing

The Retail Industry Leaders Association (“RILA”) and its membership are pleased to submit comments on the above-noted Guides for the Use of Environmental Marketing Claims (“the Guides”) put forth by the Federal Trade Commission (“FTC”). RILA members recognize that green product claims have rapidly proliferated in recent years, illustrating the trend for increasing consumer interest in, and demand for, “greener” products, but also increasing public confusion. Therefore, RILA members welcome the FTC’s revision of the Guides.