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SB’17 Detroit is bringing brand, business and sustainability professionals from across the globe to learn and share how to leverage sustainability, drive innovation and create value for their organizations.

RILA community members* will enjoy special rates, and should register for one of the following options:

All Event Pass
Includes all sessions, networking events, the RILA Retail Track and pre-conference workshops

Conference Only Pass
Includes all sessions, networking events, and the RILA Retail Track.
(This option includes everything except the Sustainable Brands Opening Day Workshops)

Activation Hub Pass (Plus RILA Track and RILA events)
Includes access to the Activation Hub and RILA events only


NOTE: Registrations for this event fall under SB’s registration policies.

FeaturesALL Event PassConference OnlyActivation Hub Only Pass

​Opening Day Workshops

Deep-dive explorations in key subject areas. A great way to accelerate and elevate your knowledge. (Workshops are held on Day 1 only.)


Conference Sessions
More than 100 sessions and 200 speakers addressing 10 subject tracks.

Exclusive SB Mobile Event App

Only for SB attendees, use this app to connect with fellow attendees, speakers and sponsors. Plan your schedule, rate sessions, participate in surveys, and much more!

Opening Night Welcome Reception

A kick-off networking reception to reconnect with old contacts and meet new ones.

Opening Night Plenary Sessions

These conversations set the stage for a week of in-depth connection to activate innovation and ignite inspiration.


SB Digital Learning Library

More than 600 videos, slideshows & audio sessions.


SB Innovation Open in the Activation Hub

The SB Startup Competition showcasing the next generation of sustainable brands and discovering an overall winner for 2017.

​Breakfasts, Lunches & Evening Cocktail Receptions

Breakfast is served for conference pass holders each day of the conference. Lunch is provided Tues. – Thurs. for both Conference pass holders and Activation Hub only pass holders and both have access to evening cocktail receptions taking place in the Activation Hub Tues. – Thurs.

​SB’17 Detroit Blowout Party

Dance the night away to live music with fellow attendees. This quintessential SB Party is an event not to be missed!

Access to the Activation Hub

An interactive space where companies collaborate and showcase innovative solutions to pressing issues.

​Networking Events

Networking events designed to help you maximize your time and connect you with the right partners.

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* RILA rates do not apply to Sustainable Brands alumni.