SB'17 Detroit marks the beginning of a 3-year global conversation about how we can deliver a flourishing future by rethinking what the 'Good Life' means for a healthy individual, family, community, city, country and planet. Driven to create a better world for all, the SB community is collectively called upon to redefine, redesign and deliver a new future, starting with individual and societal aspirations that point us all toward real happiness and a sustainable future. Beginning at SB'17 Detroit with a collective conversation about how we can "Redefine the Good Life," together we will illustrate how the brand leaders of the future can respond.
At SB, we believe brands are uniquely positioned to align business and society on the path to a flourishing future, and enable participants to experience a shift in thinking that results in new ways of doing business to drive economic success. Over the past decade, SB has become the preeminent platform for highlighting the power of purpose to drive brand success: and the power of brands to change the world. SB sparks and enables transformational leadership at the personal, organizational and economic systems level to support reflection, ideation and action by creating and curating an optimal environment for discovering the tools and partners necessary to create new kinds of shared value. We bring the full system into the room, convening a community of courageous optimists willing to challenge personal assumptions and disrupt the status quo.