RILA, together with Accenture, launch the (R)Tech Center for Innovation, and an accompanying “(R)Tech” brand for the retail, innovation, and policymaking arenas. The (R)Tech Center for Innovation’s mission is to help retailers navigate the industry transformation, and to spur the adoption of the “(R)Tech” term within the retail innovation ecosystem.
What is (R)Tech?
(R)Tech is a new term that describes the confluence of retail and technology. An (R)Tech company embodies the strongest values of both industries – global and local, nimble and entrepreneurial – to delight profoundly empowered consumers. The term is meant to accelerate retail innovation and to invigorate retail’s reputation with innovators, the next generation of retail talent, policymakers, and the public.