RILA brought together 25 of the top communications executives from America's most recognized retail brands as retail focuses on innovation and transformation. The annual meeting which took place in New York City, was an opportunity for today's retailers to come together to discuss new ways to share the industry's story.
This year's meeting kicked off with a tour of innovative retail spaces around the city, led by Accenture, RILA's partner in the (R)Tech Center for Innovation. The tour included stops at the Cadillac House, Rebecca Minkoff, Chobani, Birchbox and STORY, with each location offering a glimpse into how technology and changing consumer demands are transforming the shopping experience. As retailers constantly think about new ways to foster innovation within their companies and new ways to connect with customers, the tour was a great opportunity to witness firsthand how that change can be implemented in store.
The following day, attendees gathered at Target's New York office space for a full program of speakers and open discussions around top challenges and wins for retail communicators.
Jen Jones, vice president of product marketing at Cision, presented to the group on ways to position communications as a driver of sales. Jones shared success stories of organizations connecting the dots between communications and sales, highlighting latest best practices along the way.
Attendees also heard from Deborah Weinswig, managing director of global intelligence at Fung Global Retail, who outlined the state of the retail industry from an analysts' point of view and offered expert insight into where the industry might be headed over the next few years.
Jason Miller, the former communications director for the Trump campaign and now of Teneo Strategy, shared war stories and lessons learned as a communications lead on a presidential campaign.
The meeting capped off with a panel discussion on trends in digital newsmaking, featuring CBS Interactive Executive Producer Mosheh Oinounou, Media Reporter at Axios Sara Fischer, and Bully Pulpit Interactive's Jen Nedeau. The panelists talked ways to leverage the rise of digital media to tell the retail industry story, tips for building relationships with reporters, and latest trends in the media relations field.
RILA's Communications Committee meets in-person once a year, in addition to holding calls and benchmarking opportunities throughout the year.
For more information on RILA's Communications Committee, please contact Jason Brewer at firstname.lastname@example.org.