The retail industry is making groundbreaking advancements in the application of new technologies to enhance customers' shopping experience, though often these evolutions happen behind the scenes. Retailers gathered outside Seattle last week for RILA's annual (R)Tech Asset Protection Innovation Forum, to learn about new solutions and share their own advancements.
RILA's innovation forum, sponsored by Zebra Technologies, was hosted at Microsoft's Retail Experience Center, which applies new and emerging retail technologies in a 20,000-square foot interactive mockup of a multi-store mall. Participants experimented with advanced solutions in an applied retail setting, and explored how cutting-edge technologies like artificial intelligence, internet of things (IoT), augmented reality, sensors, and robotics can enhance the guest experience while also protecting assets and employees.
"A key to moving the industry forward is collaborative work between retailers and technology providers," noted Orlaith Murphy, chair of RILA's advanced asset protection technology committee, and Senior Director, Global Loss Prevention Operations at Gap, Inc. "Stakeholders working together to spark innovation, and improve design and adoption of solutions will ultimately enhance the shopper's experience."
Several solution provider companies were selected to participate in the forum alongside retailers, to contribute to the mutual dialogue. The event featured the application of "design thinking" principles, as participants explored the future of digital and brick & mortar shopping, retail asset protection, consumer trends, and more.
The forum is also a lead-up to RILA's (R)Tech Asset Protection Innovation Awards, the top prize in the retail asset protection field. The awards are currently accepting submissions from solution providers—and retailers—who have developed innovative responses to the challenges of asset protection in today's complex retail environment. Finalists will be judged and winners announced at the RILA Retail Asset Protection Conference, April 9-12 in New Orleans. Submissions close soon, so don't miss out!
For more information on RILA's work with advanced technology in asset protection, contact Lisa.LaBruno@rila.org.