Joseph LaRocca

Joseph LaRocca



Joseph LaRocca is a nationally recognized leader and public speaker on loss prevention, organized retail crime and emerging technologies. He is the Founder of RetaiLPartners and former vice president of loss prevention for the National Retail Federation. Prior to joining the National Retail Federation in 2005, he was director of loss prevention, for the Walt Disney Company’s Retail Division, Disney Stores, where he spent nine years directing strategic and tactical loss prevention, crisis management and business continuity programs.

Joe has testified before the United States House of Representatives on the topics of identity theft and organized retail crime. His testimony has also been used in California, Maryland, Colorado, Vermont, and in conjunction with the American Legislative Exchange Council (ALEC) and National Council of State Legislatures (NCSL).

In the media, his work has appeared on CNN, Fox News, Good Morning America, the Today Show and has been published in Time Magazine, Consumer Reports, The Wall Street Journal, New York Times, The Daily Beast and a host of other trade, local and national publications.
Retail Asset Protection Conference