Startup Innovation Awards for Asset Protection

Sponsor Community: Asset Protection Advisory Council

About the Awards

RILA's Startup Innovation Awards for Asset Protection recognize retailers innovating in the areas addressed in the Total Retail Loss Report. The TRL report is the first ever study that examines how the retail industry understands the nature and extent of all the potential types of losses they presently experience. It is designed to give an overview of the top needs and challenges of the retail asset protection space. If your technology is a game-changer in the field of retail asset protection, please consider applying!

2020 Startup Innovation Awards for Asset Protection Winner


ThirdEye Labs, a startup which provides real-time AI assistance for retail workers to detect theft in-stores, was selected by retail asset protection executives from a pool of finalists.

Total Retail Loss Report

Total Retail Loss Report

Total Retail Loss 2.0 report builds on the groundbreaking research commissioned three years ago by the RILA Asset Protection Leaders Council in partnership with Professor Adrian Beck from the University of Leicester in the UK. This updated report analyzes the adoption of Total Retail Loss (TRL), and now offers 42 categories of loss, up from 33 in the original version,to account for losses associated with E-commerce, and a structured approach to using the typology based on the experiences of early adapters around the world.

Download Report

Award Benefits

Exposure to top retail executives. All applications will be reviewed by a group of retail asset protection executives. Finalists will have an unparalleled opportunity for visibility in front of the top decision makers in the industry, at one of the largest events of its kind. Finalists will also interact with retailer executives in the conference's Expo Experience, for invaluable one-on-one discussions.

Media exposure. Retail trade press will attend the conference. Additionally, RILA will arrange press interviews, press releases, blog posts, and a media campaign highlighting the finalists and winners. 

Showcase in RILA marketing. Finalists and winners will be energetically promoted on the RILA web site, and in RILA conference promotional materials (to include branding, videos, and other relevant collateral).

Selection Process

Each entrant will complete the entry form and submit a 1-to-3-slide PowerPoint deck outlining their innovative solution, describing its features, benefits, and impact/ROI on the areas addressed in the Total Retail Loss Report.
Valid entries will be reviewed by top asset protection executives from RILA members—the largest and most recognizable retailers in the country.

Finalists will then be asked to deliver a pitch to top retail asset protection executives at RILA's annual Retail Asset Protection Conference. First place and runner-up will be voted on by retailer conference attendees.

Submission Criteria

In order to be considered, your company must be a member of RILA's Startup Network and meet the following criteria:

  • Total revenue under $50 Million
  • Total funding under $30 Million
  • Company was founded in the past seven years

Attach and submit up to three slides with an overview of your innovative solution via the application form. 
Explicitly indicate how your technology, services, or products address the different types of loss defined in the Total Retail Loss Report. Entries exceeding three slides will not be considered. Applications for the 2020 Startup Innovation Awards for Asset Protection.

For any questions related to the application please contact Please note to participate in any RILA event as a non-retailer, you must be registered to exhibit or sponsor. For more information about exhibiting and sponsoring, contact Tripp Taylor, Vice President, Business Development at

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