While technology presents great opportunity, nation states, criminal organizations, and bad actors are using it to attack and disrupt America's economy. Retailers are taking every precaution to keep consumers' data safe. Unfortunately, no organization is immune from attack. RILA has worked with bipartisan stakeholders, including the tech and financial services industries, to help shape federal data breach legislation that contains strong preemption, capped penalties, a harm and information acquisition-based trigger for breach notification, and reasonable data security requirements.
RILA will continue to work with lawmakers to promote policy that allows retailers to effectively communicate to their customers and keep customer data safe.
As American consumer preferences evolve, retailers are embracing innovative technology that helps them learn more about their customers. Retailers’ goal is to provide consumers with unparalleled services and products everywhere. The retail industry understands that consumer data should be treated with care. While retailers are careful stewards of customer data, outdated state and federal laws stifle innovation.
RILA is engaging with a wide variety of stakeholders to educate lawmakers about frivolous lawsuits brought under the Telephone Consumer Protection Act (TCPA), that stand in the way of more robust privacy-enhancing consumer interactions.