RETAILERS USE CUSTOMER DATA TO BENEFIT CUSTOMERS
Despite the rapid transformation of the retail ecosystem, our members’ core business remains straight forward – to sell products and services to customers. To do so, retailers have always sought to know their customers well in order
to serve them better.
While methods and technologies may have changed, leading retailers are guided by this simple purpose: to better serve customers. It is why we care so deeply about the national conversation on privacy we are having today.
RETAILERS SUPPORT A PRAGMATIC APPROACH TO PRIVACY
RILA believes that a federal privacy framework should be designed to protect consumers and provide clear rules of the road for individuals, businesses, and the government.
Retailers’ guiding principle on consumer privacy is that data should be used responsibly to benefit customers. We encourage policymakers to be guided by that principle when considering the practical impact, a privacy framework will have on consumers.