Prioritizing, planning, executing, and evaluating are crucial phases to the success of every company’s program. Since the breadth of opportunities for sustainability programs is extensive, it is more important than ever to properly set priorities and plan for the long term. Doing so will ensure that companies are pursuing the opportunities with the greatest impact given the resources. When implemented correctly, these strategies have a significant payoff. The return may be in terms of measured lowered costs like reduced energy usage or intangible benefits like brand enhancement or a more engaged workforce.


  • Sustainability functions will increase in scope significantly over the next two years.
  • Setting goals is an important component of a sustainability strategy.
  • The typical planning horizon for sustainability strategies is five years.