All companies must rank their priorities based on their strategic importance and business benefits and allot them proper funding and resources. When it comes to sustainability, the costs of certain projects—whether efficiency upgrades, process changes, consumer education, employee training, or otherwise—and the direct resource savings are both quite tangible. However, the additional benefits can be even more significant than simply lower costs. Sustainability can increase brand loyalty and employee productivity and retention, mitigate risk, improve community relations, and more. Therefore, investment in sustainability must weigh the direct costs and savings with a host of benefits, even those that are difficult to measure.


  • Most companies’ sustainability budgets are remaining the same.
  • Most companies act on sustainability investments that they expect to generate a two- to three-year payback.
  • Companies see the primary benefits of sustainability as reduced costs, brand enhancement, and risk management.
  • Sustainability programs target the management of reputational risks and energy and fuel price risks.