RILA members are committed to advancements in consumer privacy. Retailers promote consumer privacy throughout their organizations and at every stage of the development of their products and services. They also provide clear consumer choices, and adhere to transparency and privacy by design principles.
To meet higher expectations, many retailers are now converging brick-and-mortar outlets, eCommerce sites, social media sites and mobile applications to deliver a single, unified marketplace. Further, retailers must develop top-flight experiences with sophisticated programs. These experiences may include loyalty and rewards programs, discount cards, receipt messaging, personalized messaging (in offline, online and mobile contexts), receipt-less returns,