Suzie Squier

B. A. English, University of Maryland

In 2004, led re-branding of the association from International Mass Retail Association to the Retail Industry Leaders Association, moving the organization from a membership base of discount retailers to an association that represents the nation’s largest and fastest growing retail and consumer products companies.

Worked with president and senior team on strategic plan that resulted in increasing the association’s revenue 68 percent from 2004 to 2008

Developed Partner sponsorship program in 2004, resulting in more than $1 million in non-dues revenue in 2008

Worked with senior team to create and execute more educational and action-oriented meetings and sponsorship opportunities that replaced revenue from a discontinued trade show.

Oversaw development of new website based on Microsoft Office SharePoint Server (MOSS) technology. Implemented MOSS for intranet

Oversees association’s management database, iMIS.

Suzie Squier is a veteran marketing and communications professional, having spent more than 18 years in these positions within the trade association and financial services industries. She has been with RILA for five years and has held positions in communications, marketing, sponsorship and membership. Today, Squier is a member of RILA’s senior team and is responsible for membership and sponsorships. As a member of the senior team, she participates in the association’s strategic planning process. Prior to joining RILA, Squier was a communications executive with the American Chemistry Council.