Bea Perez

Bea Perez is currently chief sustainability officer of The Coca-Cola Company and is responsible for creating and overseeing an integrated global strategy; setting goals and commitments; assessing and driving scaled investments; and managing and tracking all global NGO partnerships and key sustainability projects. Bea stewards the company’s global sustainability agenda by driving focus, collaboration and scale with a framework anchored on four priorities: water, climate protection, packaging and recycling, and community, which includes social, economic and physical health.

Bea’s most recent role has been chief marketing officer for the North America Division of The Coca-Cola Company where she was responsible for knowledge and insights, integrated marketing communication, brand programming, media, sports/entertainment, interactive marketing, Hispanic American consumer marketing, African American consumer marketing, digital marketing, marketing capability, and university marketing recruitment program. As senior vice president of integrated marketing for Coca-Cola North America, Bea and her team made significant contributions in bringing the brands to life with consumers in a continuously changing landscape. She has been responsible for negotiating and leading efforts with media, interactive, entertainment and sports partnerships, including NASCAR, PGA, U.S. Olympic Committee, NBA, LeBron James, American Idol, Dick Clark Productions, OSCARS, Ryan Seacrest, and many others across film, music, television and sports.

Bea’s accomplishments include serving as a member of the Women Leadership Council from 2007-2009, and advising Chairman of the Board and CEO Muhtar Kent and the senior leadership team on ways to increase the number of women in senior leadership positions, specifically focusing on general management positions.

Bea is chair of the Grammy Foundation and sits on the boards of Children’s Healthcare of Atlanta Foundation, The Victory Junction Gang Camps founded by Kyle and Pattie Petty, and HSBC North America Holdings Inc.

Bea holds a Bachelor of Science degree in Marketing from the University of Maryland and resides with her family in Atlanta.